Your understanding of genre as a key concept of Media Studies

My understanding of genre as a key concept of Media Studies 

In media studies genre is a important key of reading and understanding media text and language from the consumers to the producers. Genre is created by the producers which is targeting a specific audience. 

The main conventions and codes of genre:

Everything created in the media is categorized into a genre.

For example music is put into genres:

-Rock

-Jazz

-Pop

-hip hop

-country

-Rap

-blues

-Heavy Metal

I would consider working with the pop genre. This genre has been brought to my attention the most as it is one that I listen to on a daily base. I have also have an idea of using a pop artist Taylor Swift for my music video. The pop genre interests me as I enjoy the genre and also keeps me most entertained. The typical codes and conventions used in the pop genre is stereotypically the use of the recurring characteristics such as dancing, bright colors , clothes and accessories. The close, tracking and long shots establishing the full location and setting of everything that is going on like the dancing and facial expressions being shown signifying the typical pop genre. The lighting is usually bright if not there is usually a spot light or use of props for example a car light making a bright light possibly flashing creating this upbeat and fun setting. I enjoy this as there is a lot going and keeping the audience so interested not only in the song but the video with the song making them want to watch more. As i have an idea I would like to recreate a pop genre. 

 

The Beatles:

For example, in this music video of the Beatles who are a classic rock band. We can clearly see through the typical knowledge of the rock genre codes and conventions this is a rock song. In the music video of Don't let me down the lighting used throughout this music video is filmed in day light dim and dull evening time which is yet again this stereotypically fitting in the rock genre with this dull and dark feel to it, swell as the use of there instruments with electric guitar and drums and base which is one of the biggest outstanding code for the rock genre. This codes and conventions are important elements as they create a specific genre which allows the audience to be able to see which genre it is allowing them to be able to categorize themselves in what type they like to listen to. Each genre has a specific codes and conventions which makes it so easy to assume the genre of something.