Branding importance

 What is branding?

Branding is the process of giving a meaning ti specific organisation, company, products or service by creating and shaping a brand in consumers minds. A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers.

Branding is essentially a promise a company make to its consumers. The purpose of branding in marketing  is to establish trust within your consumers and create loyalty. Your brand not only gives your buyers a way to remember, but it also creates an identity for you business and sets you apart from competitors. 

Branding and its importance:

• Branding is very important when an artist is trying to become successful in the music industry. in order to accomplish this, you will need not only have a clear image as an artist, but a plan in place to maintain the integrity of that image. This is the primary reason why having a solid brand as a musical artist is such a effective way to get your music noticed.
• Branding helps you connect with your fans and is a very special and unique way which you decided to put out to represent you and your music like their logos  and slogans. Social media allows artists to reach out to the consumers in a more authentic, engaging manner, eliciting strong connection and emotional reactions that will secure a fans loyalty. this starts of from a smaller audience to a larger scale, cohesive branding is important for all artists. 
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  Good efficient branding reveals the artists style, personality, interests and a deeper connection with a special view of how they would like to advertise themselves and their music and messages. Whether it's album cover, profiles photos, websites or merchandise, it's important that artists establish a recognisable, interesting image with which aligns themselves.

Adele:

• Adele has very little branding. However, she tends to turn to her social media for her branding especially her instagram platform. Through my research this is Adele's main source of promoting her music as we can see she posts about every single song and album she has put out there currently her album 30. Her instagram holds a lot of information about her and her album, as well as promoting her upcoming projects and events.
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  Adele has created a new instagram page which is the only one she follows on her main instagram. This instagram is called Adeleaccess which shows all the ways she has promoted her and her music to the world. e.g. billboards, magainesor talk shows such as Saturday night live which is an american show broadcasted live everywhere.
• Looking through her instagram she does tend to follow her specific theme which was black and white, this was to signify her album 20 however branched off of that no toticallr theme she is following right now. Although, currently she has recently posted 12 posts which are all containing information about her brand such as her new show- one night only or her new album/single
• Her social media has helped her create an image for herself which she was able and still able to put out to the world how she wants to be seen and viewed as, which is a more mature and experienced than her younger self