Whats the purpose of a music video for audiences, producers and artists

 What's the purpose of a music video for audiences, producers and artists?

The purpose of a music video is really to promote the artists and their songs while also entertaining the audience, the music video is created with an imagery that's produced for a promotion or artistic purpose. For the artists, modern music videos are primarily made and used as a marketing device intended to promote the sale of there song and music recording. Music videos are so important to the artists as they are creating a story which conveys the meaning of their song and lyrics, encourage the audience to listen and draw their attention, persuading them to buy it as it also may relate to them and gives the artist more of an exciting and dynamic name for the consumers to see. The purpose of music videos for the audience is to make them feel more engaged with the artist and song as it allows the individual to see what the artist is feeling, creating this deeper connection between the artists and the consumers. Music videos also have a huge purpose for the audiences as well as engaging more with the artist but also been proven that they have a big impact on  how people live their lives, views, opinions and children's maturity as music videos can have a political or social approach. Having a very well matched music video will enhance the audience's chances to purchase the song. On the other hand, the purpose of a music video for the producers is to help coordinate and manage many aspects of the video from start to finish. They help with creative direction, setting a budget and the production of the music video, working to create something unique for the artist and making sure there message gets across.